{"id":2001,"date":"2024-07-29T20:01:40","date_gmt":"2024-07-29T20:01:40","guid":{"rendered":"https:\/\/liamgee.com\/?post_type=portfolio&p=2001"},"modified":"2024-10-02T06:30:27","modified_gmt":"2024-10-02T06:30:27","slug":"aesop-on-lazada-th","status":"publish","type":"portfolio","link":"https:\/\/liamgee.com\/index.php\/portfolio\/aesop-on-lazada-th\/","title":{"rendered":"Aesop"},"content":{"rendered":"\t\t
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Product Detail Page<\/h1> <\/div>\n<\/div>\n\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With Aesop's extensive product line, it was important to adhere to brand guidelines and maintain consistency across the entire catalogue. <\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Using Photoshop Variables with Excel, we automated the process to ensure ease of application with future product offerings.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over 60 products at launch, with information standardized in English and Thai<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Thailand Specific Labelling<\/h1> <\/div>\n<\/div>\n\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The challenge here was to comply with Thai FDA requirements, whilst maintaining a consistent application aligned to Aesop's visual language.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We matched paper tone, and typeface weight and feel of the original packaging, whilst ensuring legibility in Thai.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These mockups were fundamental in getting approval from both Aesop and the Thai FDA.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n \n \"\"\n\n \n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\n \n \"\"\n\n \n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n \n \"\"\n\n \n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\n \n \"\"\n\n \n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2116,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[38],"class_list":["post-2001","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-ui-ux-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2001"}],"collection":[{"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":93,"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2001\/revisions"}],"predecessor-version":[{"id":2128,"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/portfolio\/2001\/revisions\/2128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/media\/2116"}],"wp:attachment":[{"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/liamgee.com\/index.php\/wp-json\/wp\/v2\/project-categories?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}