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Tohtonku: Nutox & Cellapy

UI/UX Design
Launching of Nutox & Cellapy on Lazada TH & MY Main Store designs for two skincare brands distributed by Tohtonku: Nutox, Malaysia's original bird's nest skincare brand, and Cellapy, a dermatologist-developed line for sensitive and troubled skin. The project covered mobile store wireframes, full shop-in-shop layouts and category navigation banners for each brand's launch on Lazada Thailand and Lazada Malaysia. Main Store designs created in concert with Creative Director Michael Stallenberg.
Tohtonku
2021
Nutox & Cellapy – Lazada store mockups

About Tohtonku

In 2021, Tohtonku brought Nutox and Cellapy to Lazada Thailand and Lazada Malaysia with new flagship store designs.

Tohtonku is a third-generation, family-run Malaysian personal care company founded in 1964. It began as a distributor of Japanese brands and has grown into the principal for more than 15 brands across skincare, personal care and healthcare, sold throughout Southeast Asia and beyond. Its own labels include Follow Me, Nanowhite, Ubermen and Nutox, whose bird's nest anti-ageing serum is one of Malaysia's best-known.

Nutox – Main Store mobile mockups

Nutox Main Store

Nutox – Main Store wireframe

Category Banners

Nutox – Must-Haves banner
Nutox – Forever Young banner
Nutox – Shop by Skin Concern banner
Nutox – Your Glow-To for Radiance banner
Nutox – Tips for Radiant, Youthful Skin banner
Nutox – Reasons to Love Nutox banner
Nutox – Behind the Brand banner
Nutox – Main Store mobile screens

Cellapy Main Store

Cellapy – Main Store mobile mockups
Cellapy – Main Store wireframe

Category Banners

Cellapy – Best Sellers banner
Cellapy – A.Repair range banner
Cellapy – A.Repair+ banner
Cellapy – A.Repair Light banner
Cellapy – Red Cica+ banner
Cellapy – Agi Toning banner
Cellapy – Dr.moist banner
Cellapy – Our Values banner
Cellapy – Main Store mobile screens