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The History of Whoo on Lazada TH – Flagship store mobile mockups

The History of Whoo

In 2021, The History of Whoo launched its first LazMall flagship on Lazada Thailand, with the full store and product imagery built from the ground up.

Together with Creative Director Michael Stallenberg and Senior Designer Thitiphong “Vee” Fuekkitchakan, we designed the brand’s complete Lazada Thailand launch: the main Shop-in-Shop, hero and navigation banners, category pages for each product line, social and brand story modules, and a full set of PDP main images.

The History of Whoo is LG Household & Health Care's luxury skincare brand. Launched in Korea in 2003, it reinterprets the beauty rituals of the Korean royal court, pairing traditional herbal medicine with modern cosmetic science. Often, a History of Whoo care package is given as a gift to visiting dignitaries to Korea.

The History of Whoo – Main Store mobile screens

Main Store

The History of Whoo – Main Store wireframe
The History of Whoo – Main Store screens, detail
The History of Whoo – Main Store full screen flow

Hero Banners

The History of Whoo – Bichup No.1 Anti-Aging Essence banner
The History of Whoo – Bichup Skin Regenerating Serum banner
The History of Whoo – Cheongidan Radiant Rejuvenating Eye Cream banner
The History of Whoo – Whoo Spa banner

Brand Story

The History of Whoo – #RoyalBeauty social media banner
The History of Whoo – Our Story and USP module

Category Pages

The History of Whoo – Category pages – Bichup, Cheongidan, Face, Lip, Whoo Spa

Product Detail Page

The History of Whoo – PDP main image 1
The History of Whoo – PDP main image 2
The History of Whoo – PDP main image 3
The History of Whoo – PDP main image 4
The History of Whoo – PDP main image 5
The History of Whoo – PDP main image 6
The History of Whoo – PDP main image 7
The History of Whoo – PDP main image 8
The History of Whoo – PDP main image 9
The History of Whoo – PDP main image safe-frame overlay
The History of Whoo – Category page mobile mockups
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