About KATE Tokyo
In Q3 2021, KATE Tokyo launched its LazMall flagship on Lazada Thailand, leading a wave of Kanebo brands onto the platform.
KATE Tokyo is the makeup brand from Japan's Kanebo Cosmetics, known for its sharp, modern take on eye and base makeup. As part of the CREA team bringing several Kanebo stores to Lazada Thailand, I designed KATE Tokyo's flagship launch with Creative Director Michael Stallenberg and Designer Te Kanatach Supattarapahirapol. We did the the complete store design, including the main Shop-in-Shop with custom hero product banners and category navigation, to category pages and the brand and USP module, plus two PDP main image options inspired by the brand's own campaign and editorial imagery.
Main Store
Hero Banners
Campaign Adaptation
One of the particular challenges of this launch was the long gaps in communication with the brand's assets team in Japan. To keep things moving, we adjusted and retouched several campaign images so they would fit seamlessly into the store design, with complete approval from the brand for every change.
Original campaign key visual
Adapted hero banner
Original campaign key visual
Adapted hero banner
Category Navigation
Breadcrumb navigation at the top of the page so it's quick and easy to get to any category quickly — great to get a sense of the types of categories/products on offer, and even better for returning customers to navigate directly to what they're looking for.
Brand Story
Product Detail Page
PDP V1 - Moody Concrete Spotlight
PDP V2 - Studio Stylish
PDP V1 - Moody Concrete Spotlight
PDP V2 - Studio Stylish
Category Pages
