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Innisfree on Lazada TH – Flagship store mobile mockups

About Innisfree

In 2021, Innisfree launched its LazMall flagship on Lazada Thailand, with the full store and product imagery designed from the ground up.

Innisfree is Amorepacific's naturalist skincare brand, built around ingredients from Korea's Jeju Island, from green tea to volcanic clay. I designed the complete Lazada Thailand launch as part of the CREA team, alongside Creative Director Michael Stallenberg, Senior Designer Thitiphong "Vee" Fuekkitchakan and Junior Designer Onanong "Aiw" Chakhonkaew: the main Shop-in-Shop, store navigation and best-seller banners, hero product banners, Shop by Category, Skin Concern and Jeju Ingredient modules, and a full set of PDP main images in two treatments.

Innisfree – Main Store mobile screens

Main Store

Innisfree – Main Store wireframe
Innisfree – Main Store full screen flow

Store Banners

Innisfree – Main banner
Innisfree – Category navigation header
Innisfree – Our Top 5 Best Sellers banner
Innisfree – USP header

Product Banners

Innisfree – Green Tea Seed Serum banner
Innisfree – Black Tea Youth Enhancing Ampoule banner
Innisfree – Jeju Pomegranate Revitalizing Serum banner
Innisfree – Foam Cleansers banner
Innisfree – Face Masks & Packs banner

Shop By

Innisfree – Shop by Category module
Innisfree – Shop by Skin Concern module
Innisfree – Shop by Jeju Ingredient module
Innisfree – USP footer, Official Flagship Store

Product Detail Page

Innisfree – PDP main image, V1 soft white

PDP V1 - Flatlay with 45° Shadow and Diffused Glow

Innisfree – PDP main image, V2 stone podium

PDP V2 - Marble Plinth with Sharp Shadow and Diffused Glow

PDP V1 - Flatlay with 45° Shadow and Diffused Glow

Innisfree – PDP V1 – Green Tea Seed Serum
Innisfree – PDP V1 – Jeju Pomegranate Serum
Innisfree – PDP V1 – Black Tea Youth Ampoule
Innisfree – PDP V1 – Bija Trouble Facial Foam
Innisfree – PDP V1 – Perfect 9 Repair Cream
Innisfree – PDP V1 – LazMall safe-frame overlay

PDP V2 - Marble Plinth with Sharp Shadow and Diffused Glow

Innisfree – PDP V2 – Green Tea Seed Serum
Innisfree – PDP V2 – Jeju Pomegranate Serum
Innisfree – PDP V2 – Black Tea Youth Ampoule
Innisfree – PDP V2 – Bija Trouble Facial Foam
Innisfree – PDP V2 – Perfect 9 Repair Cream
Innisfree – PDP V2 – LazMall safe-frame overlay
Innisfree on Lazada TH – Flagship store mobile mockups
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