Lavazza is the Italian coffee roaster founded in Turin in 1895, and it is still owned by the Lavazza family four generations later. For the brand's Lazada Singapore launch I handled the entire design myself: the flagship Shop-in-Shop, the campaign and best-seller carousel banners, category navigation, the About the Brand and USP modules, and a custom set of PDP main images in two treatments, a clean white backdrop and a marble podium.