Product Detail Page
With Aesop's extensive product line, it was important to adhere to brand guidelines and maintain consistency across the entire catalogue.
Using Photoshop Variables with Excel, we automated the process to ensure ease of application with future product offerings.
Over 60 products at launch, with information standardized in English and Thai
Thailand Specific Labelling
The challenge here was to comply with Thai FDA requirements, whilst maintaining a consistent application aligned to Aesop's visual language.
We matched paper tone, and typeface weight and feel of the original packaging, whilst ensuring legibility in Thai.
These mockups were fundamental in getting approval from both Aesop and the Thai FDA.
